Building a Strong Message: Start with Values

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Shared Value

We all work as hard as can to do the best for our families and keep our kids safe.

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Define the problem

But when a gallon of milk costs over $3 and child care is unaffordable, even some of the hardest working parents I know can’t afford child care in their communities.

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State our Position

That’s why we need to do more to help make child care more affordable for families. It is good for healthy brain development in kids and good for economy.

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Remove Partisianship

It doesn’t matter who you are or where you live, we all know someone who has struggled to find affordable child care.

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